![]() ![]() ![]() Record loaded page: When the Matomo javascript code is located at the end of the page, Matomo will only record page views for page that are finished loading.which are expected to be much less than the number of hits. Matomo reports page views, unique visitors, visits, etc. Hits generally count all http requests to your websites: pages, images, css, javascript files, etc. Hits vs Visits: Log analyzers softwares will typically report “hits”.When your Matomo numbers are much smaller than your other tool, check that you are comparing Matomo with a similar web analytics tool which can also exclude all bots and spam traffic like Matomo does. Tracking method: Other softwares which are using server logs) for data analytics (such as AWStats, Webalizer, Analog, or any custom server-side data collection script) would record all traffic, including search bots or spam bots.Some other tools only use cookies, only use IP, or a combination: we found that the way Matomo tracks visitors gives us really good accuracy and avoids creating artificial visits. ![]() Identifying Visitors: Matomo uses a javascript based tracker, and keeps count of unique visitors using a first party uuid cookie, as well as a visitor recognition heuristics algorithm (based on IP address and user settings: learn more).Duplicate tracking: If you have embedded the standard Matomo tracking code in combination with the Matomo Tag Manager javascript code please ensure the Tag Manager does not contain a page view trigger as a page view is already being pushed by the standard tracking code, if the Tag Manager also contains a page view trigger this will cause twice the amount of page views in your Matomo reports.With Matomo’s Multi Channel Conversion Attribution plugin, you can apply different attribution models to your goal conversions. Whereas Matomo tracks any new “Direct Entry” visits as direct entries and does not attribute these new “Direct Entry” visits to their original acquisition source. (So Google Analytics will report a higher number of visits attributed to “Campaigns” because these visits used a campaign in the previous 6 months.) Higher “Direct Entry” visits in Matomo When tracking the acquisition source of visitors, Google Analytics stores and uses campaign data for up to 6 months and attributes subsequent direct entry visits to the original campaign acquisition source.Position of Javascript code tag: It is recommended to put the Matomo tracking code at the end of your tag in your pages.If you’re seeing some pages that are tracked in one tool but not the other, maybe you have forgotten to add one of the JavaScript tracking codes on some of your pages. number of unique visitors), you have to make sure that both javascript tags are present on all pages you want to track. Presence of Javascript code tag: when comparing Javascript-based statistics (eg.(PS: Matomo can be configured to enable tracking of search engine bots). Then both Matomo and Google Analytics will exclude all bot traffic. Find the checkbox “Exclude traffic from known bots and spiders” and select it. To do this in Google Analytics go to Admin settings and navigate to View Settings under the View panel. If you compare Matomo reports to Google Analytics and notice a large discrepancies (over 5%) you may try to disable bot tracking in GA. Bots and Spiders tracking: By default Matomo uses a Javascript tracker which automatically only records “real” human activity and excludes all bot activity.When importing logs all visitors and actions will be tracked as DoNotTrack is not available in server log files. This features works in the JavaScript tracker. If you suspect many of your users are using DoNotTrack, you can disable it in the Privacy settings. If visitors have selected not to be tracked in their browser, Matomo will not collect information about them. DoNotTrack support: Matomo (Piwik) by default respects the DoNotTrack setting.When you compare Matomo reports to another web analytics tool, there are several aspects to consider that could explain why numbers are different between the different analytics solutions. (Except if your Google Analytics reports are sampled while Matomo is always accurate and does not sample data). When you compare compare Google Analytics reports and metrics to the equivalent in Matomo, you should expect both Matomo and Google Analytics reports to be very similar and no more than 5% or 10% different for numbers of visits/sessions, pageviews, etc. Often you want to compare the data from different web analytics tools together, for example comparing Matomo reports with Google Analytics reports and find whether they are similar or whether one is tracking more or less data than the other. ![]()
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